Healthcare
Rothman Orthopaedics
Website Redesign and Upgrade
Rothman Institute delivers world-class orthopaedic care at dozens of locations throughout the Greater Philadelphia region. They are one of the most recognized brands in the area, and the official orthopaedic team of all of Philadelphia's professional sport teams.
Always Growing
Lyquix redesigned and upgraded Rothman Institute's website back in 2012. The website proved to be an extremely useful resource for patients researching orthopaedic specialties, conditions and treatments, learning about Rothman's physicians, and making appointments online. At the same time the website grew to be an ever more important tool for the marketing department.
For this new version of the website Lyquix consulted with Rothman Institute to create a vision of what the design and upgrades should accomplish. The success of the website brought a myriad of new requirements and expectations both from the company leadership and users. At the top of the priorities we found a desire to refresh the look & feel of the site, accommodate for the exponential growth in amount and diversity of content, provide a flawless user experience in every device, add new features to better support marketing initiatives, and take the site management backend to higher levels of efficiency.
Project Goals
- Refresh the look & feel of the site
- Accommodate for the exponential growth in amount and diversity of content
- Provide a flawless user experience in every device
- Add new features to better support marketing initiatives
- Take the site management backend to higher levels of efficiency
Connection Mapping
Among the most daring challenges of this project was creating a content structure that connected physicians, offices, specialties, patient testimonials, blog post, treatments, conditions, videos, forms, and events in a way that was easy to manage and just intuitive for any visitor to navigate. Using site traffic data, industry research, and our own insights, Lyquix created a set of recommendations that guided information architecture, UI/UX, graphic design and development of the site.
Justin Samra, Director of Marketing at Rothman Institute
The new site was received with excitement by patients, the leadership team, and vendors alike. You can check it out at https://www.rothmaninstitute.com/
