Healthcare
Society Hill Anesthesia Consultants
Branding, Website Design and Development, Content Development, Design of Collateral Materials
Society Hill Anesthesia Consultants, PC (SHAC) is the leading provider of anesthesia services in the Greater Philadelphia area.
SHAC engaged Lyquix to update its visual identity, design and develop a new website, and produce all the content for the new website.
Check out the new SHAC website.
Updating the SHAC Brand
Working closely with the SHAC leadership team, we designed a new visual identity for SHAC - updating the color palette, typography, and logo, as well as the organization’s voice, tone, and messaging. The new brand aligns with SHAC’s standing as a leader in the Philadelphia healthcare marketplace, and its commitment to providing patients, their families, and its surgical and obstetric colleagues with the best possible perioperative experience.
Lyquix designed and developed a brand platform that included the following elements:
- Unique Value Proposition
- Key Messages
- Logo
- Color Scheme
- Typography
A Website for Multiple Audiences
Once the new visual identity was established, we worked with the SHAC leadership to design and develop a new, well organized, fully responsive site that speaks to SHAC’s target audiences: patients, partners (hospitals and ambulatory surgical centers), and prospective employees.
Built on the Joomla Content Management System, the new SHAC website is fully responsive, intuitive to navigate, and easy to manage.
The Results
The new SHAC site is easy to navigate, and contains concise content and clear calls-to-action in each section of the site. The site is built to scale with SHAC, as it continues to add providers, services, and locations. To view the new SHAC site, please visit: https://www.shacpc.com.
Project Highlights
- Updated Corporate identity
- New, fully responsive website, built on the Joomla Content Management System
- Consistent voice, tone, and messages throughout all marketing materials
