Based on the simple idea of improving the lives of young people, Siegfried Youth Leadership Program® has evolved into a comprehensive experience that empowers students to own their futures and create impact. Since 2016, SYLP has hosted in-school and multi-school events focusing on leadership topics like dreams, character ethics, mindset, and courage.

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The existing brand leaned heavily on design elements that felt too juvenile, which didn’t resonate with the program’s middle and high school demographic. We reimagined the visual identity to strike a balance between being approachable and age-appropriate.

We introduced a bold and energetic color palette that reflected the vibrancy and enthusiasm of the program, while still appealing to a teenage audience. A new typeface with slightly rounded edges was chosen to feel modern and friendly without veering into a cartoonish style. To infuse a sense of creativity and individuality, we created hand-drawn illustrations and pen marks, evoking the feeling of a student’s notebook. This handcrafted aesthetic gave the brand a personal and relatable quality that resonated with the program’s goals.

The previous website lacked a clear structure and failed to highlight the priorities of the organization, such as showcasing upcoming events and emphasizing the program’s measurable impact. To solve these issues, we first evaluated the existing user flow and collaborated with SYLP to identify the most important goals and content for their audience.

The updated website was designed to provide a seamless and engaging experience for users. Key features include a streamlined events section that ensures students and educators can easily find information about upcoming opportunities. The Impact Report became the focal point of the site, brought to life with dynamic, interactive elements such as an interactive map showcasing program reach and a number counter animation triggered on scroll, which highlights key metrics.

The refreshed brand and redesigned website not only modernized the program’s visual identity but also provided SYLP with the tools to better connect with their audience and communicate their mission. The bold, energetic design feels approachable yet age-appropriate, while the website’s improved user flow ensures that important content is easily accessible. Through these updates, SYLP is now better positioned to inspire and empower the next generation of young leaders.