Banking, Finance & Insurance
The Philadelphia Contributionship - Get a Quote Web App
Web Application
Founded by Benjamin Franklin in 1752, The Philadelphia Contributionship (TPC) is the longest tenured insurance company in the country. TPC provides insurance protection that puts people first, through uniquely personal service, strong partnerships, and an unmatched history of financial stability.
Check out the web app at https://1752.com/quote
Expanding to New Audiences
The Get a Quote Web App design and development project aimed to target customers who prefer an online experience, giving them the ability to calculate their own personalized cost and coverage options.
The main goals of this project were to make the process fast and easy. Targeted users required a quick and simple form, with a painless and engaging process. We began by analyzing the existing TPC agent user flow, looking to drastically simplify the user journey. Through multiple iterations of user flows and wireframe work flows, we were able to get the whole process down to only three minutes in our user tests. By placing all of the de-qualifying questions first, users only needed to answer questions that applied to them.
Project Goals
- Tap into the B2C Market
- Increase Leads and Policies Issued
- Appeal to a Younger Audience
Animation Engagement
Completing a form can be boring, and with any technology comes limitations. We needed something to keep users engaged during moments of waiting or transition between API calls that would positively reinforce users to continue on. Solving this engagement issue was crucial to the success of the form.
We used animation in this project as a tool for solving this issue. The loading gif and different illustrations that faded in and out gave users immediate gratification for small accomplishments during the multi-step process.
We also used a verification side-bar to help confirm to the user what information they’ve entered, incorporated a painless way to return to previous questions, and edit responses.
The Results
With the launch of the new quote application, TPC saw a significant increase in leads and policies issued. As advertised, the new quote application enables clients, ”In less than 3 minutes, you can obtain a no-obligation quote estimate to insure your home, condo or apartment.” We were able to create a fast, easy, and exciting user experience targeted at a younger and more online-driven audience.
