Banking, Finance & Insurance
The Philadelphia Contributionship
Website Design & Development
Founded by Benjamin Franklin in 1752, The Philadelphia Contributionship (TPC) is the longest tenured insurance company in the country. TPC provides insurance protection that puts people first, through uniquely personal service, strong partnerships, and an unmatched history of financial stability.
A New Look and Feel
As part of the website redesign project, TPC engaged Lyquix to expand its brand color palette by developing a secondary and tertiary color scheme for the website. The new, updated color scheme will be implemented across marketing channels and collateral materials.
To accomplish this Lyquix, designed a fully responsive and accessible site, with an intuitive information architecture that drives user action to the following areas of the site:
- Get a Quote
- Find an Agent
- File a Claim
Additionally, Lyquix designed a set of custom, easy to understand infographics that sought to demystify the following insurance processes:
- Applying for a Policy
- Filing a Claim
- Managing a Claim
- Paying a Premium Invoice
- Moving
An Easy to Use, Consumer Friendly Design
The Philadelphia Contributionship wanted the new website to appeal to their target demographic - first time home buyers, who are middle and upper middle class, and belong to the Gen X and Millennial demographic. These users expect the site to be fully responsive, intuitive, accessible, and action oriented.
A Custom-WordPress Implementation
The new TPC website is built on the WordPress Content Management System, using the Lyquix WordPress theme and custom Gutenburg blocks. Administrators with no technical experience are able to manage and edit every section of the site from the WordPress backend, and spin up new pages by dragging and dropping custom blocks into place.
