Healthcare
Vantage EyeCare, LLC
Branding, Website Design and Development, Print Advertising
In 2016, the most well-regarded physicians and practices in the region formed Vantage EyeCare, LLC (Vantage) – the largest private ophthalmology group in Pennsylvania, New Jersey and Delaware.
Vantage started with 45 providers, 25 service locations, and 300 employees. By the start of 2019, Vantage has grown to include 107 providers, 45 service locations and 700 support staff members.
Vantage engaged Lyquix to develop its name and brand, as well as design and develop its initial microsite and its full website, which serves as the foundation of the organization’s marketing efforts - both digital and print.
An Iterative Approach
We worked closely with the executive and physician leaders to design and develop an easy to use, intuitive, responsive website that highlights Vantage’s story, its independent Divisions, associated Providers, and Locations. We designed and developed the website to be scalable - embracing an iterative approach to building out the site and meeting the organizational needs of a fast growing healthcare provider.
Because of our iterative approach, we are still working with the leadership team on establishing a cohesive set of Services (names and descriptions), and continue to build out the list of Divisions, Providers, and Locations.
A Regional Print Campaign
To promote the formation of Vantage EyeCare and drive traffic to the website, Lyquix designed and executed a regional print ad campaign for Philadelphia Magazine. It includes quarterly ads that seek to establish Vantage EyeCare as the regional leader, and to announce new Divisions and recognition.
