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A Changing Competitive Environment

In recent years, Wedding Bug has observed a number of significant trends that required adjustment in their mode of operations and the positioning of their services. Brides are feeling more comfortable buying photography, videography and disc jockey services online, and have little desire to have phone or in-person meetings. Weddings are shrinking in size and budget, and couples are striving to make them more intimate and personal, moving away from traditional standards. Couples are assigning a higher value to building lasting memories and at the same time, being more conservative with expenses.

Wedding Bug competes with national studios and local photographers, all who have been recently investing heavily on upgrading their web presence. With the availability of inexpensive and do-it-yourself tools, even the smallest studios can now produce attractive websites where they showcase their work.

Project Goals

  • Modernize look and feel of website and better align brand with target audience
  • Improve user experience throughout the complete purchase process, in all screen sizes and device types
  • Increase the portion of customers that purchase directly online

  • Working with Lyquix over the past decade has been the true definition of collaboration. From small tweaks to total overhauls and rebrands on all of our E-Commerce wedding sites, the work Lyquix has done has resulted not only in an optimized customer experience, but has also contributed to increased sales and profits. We absolutely love having Lyquix as our partner!

    American Wedding Group
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A Thorough Approach to Design and User Experience

Lyquix process started with an exhaustive analysis of Wedding Bug service offering, target audience, business model and competition. This required a comprehensive review of all customer touch points: website, pay-per-click campaigns, landing pages, email marketing, referrals, bridal shows and phone contacts.

A critical aspect of this project was understanding the mindset of the target market. What do they value? What questions they may have? What are their concerns? With these questions and attitudes in mind, we meticulously and critically traced the purchase process that customers follow. Through every step we crafted the design, message and actions to address the customer's needs, while driving the purchase process forward. In close collaboration with the Wedding Bug, we identified opportunities for restructuring and streamlining the website, their services offering, key messages and processes.

Project Highlights

  • Review of all customer touch points: website, pay-per-click campaigns, landing pages, email marketing, etc.
  • Detailed trace of the customer online purchase journey
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Results Beyond Expectations

High-volume e-commerce websites show their wins and loses fairly quickly. Once the new website was launched, Wedding Bug saw immediate positive results beyond their initial expectations for the project.

Several customers have proactively provided positive feedback on the new website, complimenting on the beauty and extraordinary ease of use. Sales representatives have reported a more positive perception of the brand by the customers they interact with.

From a business perspective, Wedding Bug reported a significant increase in the number of packages sold entirely online (without the need of follow up phone calls), and an even larger increase in conversions for customers arriving through landing pages. Besides the evident increase in business, these results bring with them cost reductions as well: a lower load on call center personnel and a reduced average cost of customer acquisition.

Project Highlights

  • Noticeable increase in amount of packages sold entirely online
  • Positive feedback on the new website, complimenting on the beauty and extraordinary ease of use

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